Alberto Gatti

• Development of marketing strategies for the corporate brands in its portfolio in order to increase sales and brand awareness across its sales channels, both online and offline. • Coordinate marketing efforts between brands and the holding company. • Development of the corporate family brand digital strategy to reach out to potential new customers and consumers. • Market research and evaluation of opportunities/risks as well as optimization of existing marketing concepts and development of additional ones

• Development and maintenance of the companies’ eCommerce efforts and its mass-customization configurator for a better customer experience and an increased transaction rate • Management of the companies‘ marketing and content agencies as well as development of creative advertising campaigns on both Social Media and SEA • Monitoring advertising campaigns' performance based on defined KPIs such as CPC, CPO, PCR and CPT • Create digital sales reports, optimization and implementation to deliver an increased ROI